"In 2009, George Lynch learned of the horrors of sex trafficking. As the son of a mother, brother of sisters, husband of his wife and father of their daughter, he was stunned by what was happening to vulnerable young women and men around the world. That led to his pioneering work in the travel industry to equip employees of global travel companies to recognize sex trafficking and if they ""saw something, say something"" to authorities. In 2012, he joined the board of Traffick911 and became its CEO in 2014. Traffick911 is a non-governmental organization focused on freeing US youth from sex trafficking. The organization offers programs in prevention, identification, and empowerment of victims of domestic minor sex trafficking. Lynch serves on the North Texas Coalition Against Human Trafficking, CEASE Network of Demand Abolition, PureHOPE advisory board, Unite Dallas as Human Trafficking Champion, Movement Day Greater Dallas as Human Trafficking Track Leader and is a respected collaborator with other NGOs in the anti-sex trafficking and anti-pornography movements. Lynch is also Principal of Lynch Modern, a brand consulting firm."
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